Technical SEO
Technical SEO in Poznan for websites that need a stronger technical foundation
Technical SEO in Poznan improves the foundations of a website: indexing, canonicals, sitemap, headings, performance, internal links and structured data.
What technical SEO covers
We check whether search engines can crawl the site, read the important content and reach the pages that matter. The goal is to find real blockers, not collect harmless warnings.
- indexing and crawl
- canonicals and redirects
- HTML and JavaScript
- mobile performance
- schema and internal links
Indexing, sitemap and canonicals
We check which URLs should be indexed and whether sitemap, robots rules, canonicals and redirects tell the same story.
React, Vite and content in HTML
For JavaScript sites we inspect the built HTML before scripts run. Important copy, links and metadata should not depend entirely on client-side rendering.
- prerender output
- metadata per URL
- real internal links
- route and sitemap consistency
Core Web Vitals and mobile
We focus on the mobile experience and look for images, scripts, fonts, widgets or animations that delay the first useful screen.
Schema and structured data
Structured data should describe visible page content. Organization, Service, BreadcrumbList and FAQ markup can add context, but they do not replace a clear page.
What should be fixed first?
We start with indexing blockers and broken page types, then move to rendering, performance and smaller cleanup items. The order matters more than the number of warnings.
Checks after deployment
After changes go live we check production HTML, sitemap, redirects, canonicals and key URLs again before judging the result in Search Console.
When technical SEO is worth doing
It is especially useful when important URLs are missing from Google, a migration changed routes, the site relies heavily on JavaScript or Search Console shows issues that content changes cannot explain.
Questions
When is technical SEO needed?
It is needed when pages are not indexed properly, the site is slow, JavaScript hides important content, redirects are messy, metadata is inconsistent or the sitemap does not match the real page structure.
Do you check React or Vite websites?
Yes. For React, Vite and similar stacks we check prerendering, hydration, static HTML content, route metadata, sitemap output and whether Google can read the service copy.
Does technical SEO change the visual design?
Not by default. Many fixes happen in metadata, HTML, sitemap, redirects, schema, images and performance. Visual changes are only made when they are necessary for usability or speed.
Is schema required?
Schema is not a magic requirement, but it is useful when it reflects real visible content such as services, FAQs, organization data and breadcrumbs.
Can technical SEO improve website speed?
Yes, especially when the site has heavy images, unused scripts, layout shifts, render blocking assets or too much JavaScript on mobile.
Should technical SEO be done before writing more content?
Usually yes. If the technical base is weak, new content may not be indexed or understood properly.
What should be checked after SEO fixes?
Check production HTML, sitemap, robots rules, canonical tags, noindex status, redirects, schema validation, mobile behavior and Search Console indexing.
Ready to talk about your project?